During the holidays, let Sam save your life!

Mobiwisy partners with the campaign « With Sam, Friendship Saves Lives »: an initiative for road safety

“My friends, I know I can always count on them. Tonight, they can count on me.” This iconic phrase sums up the spirit of the new road safety campaign, which celebrates the importance of friendship in preventing accidents. The initiative highlights the essential role of the person who commits to being Sam: the sober friend who ensures everyone gets home safely.

As part of this operation, Mobiwisy joins the movement and partners to promote a simple but crucial message: the one who drives is the one who doesn’t drink. As a platform committed to sustainable and responsible mobility, we share this vision of a future where every trip is made safely.

Statistics underscore the urgency of this mission. In 2023, 497 young people aged 18 to 24 lost their lives on the roads, and 60% of fatal accidents involving this age group happen at night. Alcohol is involved in 29% of these tragedies (source: ONISR 2023).

The « With Sam » campaign is rolled out through a 40-second advertisement, broadcast on major video platforms starting December 16 and in cinemas from December 18. Additionally, creative initiatives – such as a musical battle hosted by Axel and Louis from Star Academy – as well as awareness messages delivered by Squeezie in his Micro Chaussettes podcast – are used to amplify the impact of this mobilization.

Because friendship can truly save lives, Mobiwisy wishes to contribute to this campaign that places responsibility and kindness at the heart of the road.

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