Tesla recycles its accessories in China at half the cost!

The protective cover for the second-generation Tesla Model Y is already available on the brand’s Chinese website.

Tesla continues to demonstrate its expertise in product diversification with the launch of the protective cover for the Tesla Model Y 2025. Already available on Chinese sites, this accessory aligns with a key strategy: turning each model into a revenue source through a multitude of derivative products. Indeed, accessories represent a significant financial windfall for automakers, and Tesla excels at offering products that, while sometimes non-essential, know how to find their audience.

Tesla Merchandising Lesson

Designed for drivers whose car is parked outdoors, this cover offers remarkable protection against the elements. Its construction includes an intermediate thickness made of thermoplastic polyurethane and two outer layers of woven polyester, ensuring optimal breathability and water resistance among the best on the market. The openings for charging allow the vehicle to be plugged in without removing the cover, while the breathable mesh promotes air circulation during charging.

The small hiccup is that this cover still strongly resembles the one offered for the previous model sold for 315 euros in France! Worse, it is marketed in China at a price of 1,400 yuan, or about 180 euros. A significant price difference reflecting regional disparities in commercial strategies. Once again, it highlights that European consumers often serve as cash cows, even for accessories that are cheaply produced. Tesla, a marketing master, continues to capitalize on the enthusiasm of its global customer base. After all, it works very well, so why give it up? So, when will there be a Musk-proof sticker in the official shop?

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