Jaguar Insists on Its Extremely Risky Strategy
This page is translated from the original post "Jaguar s’entête dans sa stratégie extrêmement périlleuse" in French.

Despite a stagnant market and controversial choices, Jaguar persists and insists that its future will be exclusively electric. Or will it not?
Jaguar has therefore decided to fully commit to a 100% electric platform. This radical choice excludes any possibility of thermal or hybrid engines, as confirmed by its CEO Rawdon Glover in an interview for Autocar. The brand’s future GT, potentially named I-Type, should reach new heights of performance with a version generating 980 horsepower capable of reaching 260 km/h.
While most premium manufacturers are abandoning their all-electric projects to make a step towards hybrid or range-extender solutions, Jaguar remains committed to a strategy that leaves no room for flexibility. “The Jaguar Electric Architecture platform, decided in 2021, is entirely dedicated to electric powertrains. No V8 or other options are possible,” Glover stated. A decision considered risky in a context where enthusiasm for electric vehicles at least appears to be slowing down.
An irreversible journey for Jaguar
According to Glover, the next ten years will see major advances in technology and infrastructure, making the choice of electric inevitable. It remains to be seen if the market will follow this bold vision. Despite its ambitions, Jaguar will need to share engines and batteries of the I-Type with other models within the JLR group to offset costs. The GT, although powerful, will not be a sports car but a grand tourer designed for high-speed long-distance travel while maintaining optimal comfort.
The latest significant information is that the production model will strongly draw inspiration from the Type 00 concept, with its striking lines and proportions. The car is expected to be unveiled at the end of 2025 for production in mid-2026. The entry-level price should be around 150,000 euros. Jaguar also plans to launch a large sedan and an SUV after this electric GT, but for once, the manufacturer is showing caution, waiting to launch the I-Type before embarking on another project. A responsible minimum, as through this extreme strategy, Jaguar positions itself as a stubborn pioneer, gambling its future on a single bet.
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