XPENG softly weaves its electric web in France

Often referred to as the Chinese Tesla, XPENG has decided to penetrate the European market with a rare virtue: pragmatism!

Officially launched in France in the spring of 2024, the Chinese brand XPENG has already managed to establish itself with a dense and growing distribution network. Unlike some new entrants in the electric vehicle market, XPENG adopts a pragmatic approach first focused on building a solid network before widely deploying its range of vehicles. This strategy reassures consumers by offering accessible service and the availability of vehicles tailored to their needs.

A year after its launch, XPENG has 53 dealerships spread across the entire French territory. This national coverage allows customers easy access to dealerships and workshops, usually located within an hour of their home. The brand also stands out with reassuring warranties, offering up to 7 years of coverage on vehicles and 8 years on the battery (or 160,000 km).

Little by little, XPENG is nesting

XPENG continues to expand its network, particularly in strategic cities such as Marseille, Toulouse, Rennes, and Annecy, with plans to establish a presence in other key areas like Île-de-France, Amiens, Compiègne, Dijon, and Strasbourg. The goal is to reach 70 dealerships by the end of 2025 to ensure optimal coverage across the entire French territory.

On the commercial front, the brand recorded the sale of 511 vehicles as early as the end of 2023. Though modest, this figure is far from negligible for a newcomer positioned in the premium segment. The month of December particularly marked a strong momentum with 220 units sold, supported by good media visibility after the Paris Motor Show.

For 2025, XPENG plans to deliver 3,600 vehicles, relying on the expansion of its network as well as targeted offers for professionals, fleets, and individuals. This pragmatic and progressive approach represents a distinctive model that could well strengthen the Chinese brand’s presence in France in the long run.

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