With Pure, F1 Becomes a Scooter
- Published on 17/01/2026 13:27
- Modified on 17/01/2026 13:33
Pure Electric launches a special edition in partnership with McLaren, translating the codes of Formula 1 to urban mobility.
The British brand Pure Electric, led by the father of McLaren F1 driver Lando Norris, benefits from privileged access to the McLaren universe and, of course, the visibility related to the young driver. This context facilitated the development of the PURE x McLaren Papaya Edition, a scooter designed for urban dwellers wishing to combine mobility with Formula 1-inspired design.
The Papaya Edition features a 924 W motor, offering controlled acceleration and sensations akin to a sports vehicle. An active handlebar stabilization system and ultra-durable 10-inch tires complete the mechanics to ensure safety and comfort. Its technical design adopts the sleek lines characteristic of McLaren models, and the edition showcases the Papaya orange, the brand’s and Lando Norris’s iconic color.
Premium and sporty
Pure Electric also offers other models for the city. The PURE Flex focuses on a foldable design (frame, handlebar, and footrest) to facilitate storage and transport. The PURE Escape Pro+ emphasizes autonomy and robustness, with contemporary colors such as sage green.
These models target an audience seeking a balance between performance, reliability, and style. Pure Electric positions itself as a premium alternative in the electric scooter segment, providing a driving experience inspired by automobiles, not aiming for competition but valuing comfort, safety, and design.
Indicative prices for Pure as of 17/01/2026:
- PURE x McLaren Papaya & black: €999
- PURE Escape Pro+: €649
- PURE Flex: €999
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In France, these models are distributed in FNAC and DARTY stores.
ALSO READ: McLaren enters the scooter market!
This page is translated from the original post "Avec Pure, la F1 devient trottinette" in French.
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