In Las Vegas, you can buy a Bugatti with the minimum wage!
- Published on 10/01/2026 9:22
- Modified on 10/01/2026 9:27
By showcasing its scooters at CES, Bugatti proves that mobility now extends far beyond the automobile.
At CES (Consumer Electronics Show) 2026 in Las Vegas, one of the world’s largest trade shows dedicated to technological innovation, the Bugatti booth surprises and stands out. The reason? Electric scooters branded with Bugatti that are on display, alongside the latest gem from Molsheim, the Tourbillon. These Bugatti “models” are part of the products highlighted in the vast world of personal mobility presented at the event.
This presence may be surprising. Bugatti, manufacturer of exclusive supercars like the Tourbillon and the legendary. But CES is not a traditional auto show: it covers all aspects of consumer electronics, including new forms of personal mobility.
There’s more to life than just cars!
Urban mobility goes well beyond the car, and many major manufacturers today are showing that they want to exist in these segments as well. Whether premium brands or not, electrification and mobility solutions for urban centers are now essential. At CES, we saw scooters, electric bikes, e-motorcycles, and other micromobility devices.
In the specific case of Bugatti scooters, however, it is important to take a step back: these models are not developed internally by Bugatti Automobiles. They are the result of licensing agreements with third parties, notably Bytech International, which has been producing and marketing electric scooters under the Bugatti name since 2022. They complement a very broad range of lifestyle products that leverage the Bugatti logo, from clothing to tableware, and of course toys and miniatures.
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Criticism or amusement aside, this reality illustrates a broader trend: for brands, mobility is no longer limited to traditional automobiles. Historical players in the automotive world are now investing, through licenses, in lighter urban segments, seeking to capture growth opportunities wherever they may be. And even for a prestigious brand like Bugatti, this sometimes means taking money where it is, even if it means seeing its logo on a scooter rather than on a hypercar.
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This page is translated from the original post "À Las Vegas, on peut s’offrir une Bugatti avec le SMIC !" in French.
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