A new victory for Rivian!

Rivian takes a major turning point in its development with the provision of 70 electric vans to HelloFresh.

Although this contract is more symbolic than truly profitable for Rivian, it nevertheless marks a decisive milestone as it is the company’s first large fleet client outside of Amazon. While Amazon remains a “captive” client thanks to its stake in Rivian, HelloFresh has genuinely chosen these vehicles for their performance and unique advantages. This strategic partnership illustrates Rivian’s ability to attract demanding and independent customers.

HelloFresh, the global leader in ready-to-cook meals with brands such as Factor and GreenChef, has already integrated these vans into 14 major metropolitan areas across the United States. Since deployment began a few months ago, these vehicles have accumulated over 400,000 kilometers, saving approximately 75,000 liters of fuel and reducing carbon emissions by more than 200 metric tons.

The last mile war

Ben Kubik, head of last-mile logistics at HelloFresh, emphasizes that the range and design of Rivian’s vans have allowed delivery routes to extend beyond the limits imposed by other electric vehicles. “Rivian’s commercial van is specifically designed for last-mile delivery,” he explains. “It avoids issues like the repeated starting of the engine hundreds of times a day.”

In anticipation of this transition, HelloFresh has installed more than 100 charging stations and partnered with Ryder Electric+ to ensure maintenance and growth of its fleet. This choice demonstrates a sustainable strategy and a long-term vision for eco-friendly mobility.

For Rivian, this contract is a crucial proof of its ability to meet the expectations of large clients beyond its initial partnership with Amazon, which already has more than 20,000 Rivian vans. With the end of exclusivity in 2023, Rivian is entering a new era as a major player in the electric commercial fleet sector. This collaboration with HelloFresh sets a promising precedent for its future.

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