What a surprise!!! Lamborghini ditches electric…
- Published on 23/02/2026 15:51
- Modified on 23/02/2026 15:55
Lamborghini confirms a strategy focused on plug-in hybrids, in line with its clientele and its sporting DNA.
This decision will not surprise anyone, as Lamborghini has made numerous announcements regarding electrification in recent years without expressing a real desire to launch a 100% electric supercar. The Italian manufacturer is now officially repositioning itself by abandoning its plans for a fully electric model to concentrate its investments on plug-in hybrids.
In 2023, Lamborghini presented the electric concept Lanzador, envisioned as a first step toward a zero-emission lineup. However, this project will ultimately not be produced. The management justifies this decision by the evolution of the market: the demand for electric sports cars remains low among a clientele attached to mechanical sensations and thermal engines.
How can we blame Lamborghini?
Recent sales confirm this direction. The hybrid versions of flagship models – notably the Lamborghini Revuelto hybrid, the Urus plug-in hybrid, and the Temerario – are receiving very positive feedback. Now, the entire lineup integrates an electrified powertrain, but in the form of a compromise between electric assistance and thermal engine.
For the manufacturer belonging to the Volkswagen group via Audi, investing massively in a 100% electric program represents a significant financial risk given the limited adoption in the supercar segment. While Ferrari looks to the future with the Luce, Lamborghini claims a historic positioning based on emotion, engine noise, and driving experience. Only time will tell who was right.
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But can we blame a brand for preserving its identity? More broadly, this decision revives an old debate: should the ecological transition of automobiles be uniform for all manufacturers? Reducing emissions primarily depends on the production volumes of mass-market vehicles, while hybrid supercars occupy a niche segment. Let’s commend Lamborghini’s effort to fully electrify its lineup, and perhaps admit that there’s room for all tastes and types of mobility models.
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This page is translated from the original post "Quelle surprise !!! Lamborghini laisse tomber l’électrique…" in French.
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