Tesla Targets Ford’s Customers

Ford is forced to yield to Tesla’s Supercharger allure by offering its electric customers a free charging adapter.

And let’s be clear that for a historic manufacturer like Ford, this must not be an easy decision! In May 2023, Ford became the first major automaker to adopt Tesla’s NACS (North American Charging Standard) adapter, allowing Mustang Mach-E and F-150 Lightning owners to use the Supercharger network. A good news for all new customers, which has necessarily upset the existing ones. A bit of understandable jealousy since the latter could only rely on the Blue Oval home network for fast charging. A network a shadow of Tesla’s!

Feeling growing dissatisfaction, Ford had to urgently find a solution. The technical teams got to work, and Ford is now able to offer a NACS-specific adapter for their vehicles equipped with the Type 2 connector or the Combined Charging System (CCS). So why bother searching for a station with the blue oval when the red T stations are everywhere? Ford still claims to be expanding its network but doesn’t mention opening new stations… strange, isn’t it?

It would be naive to think that Ford did not ask for something in return for this gesture. 3,000 Tesla Superchargers will integrate into the Blue Oval network this spring to strengthen it. Why fight among Americans when the Chinese threat is already looming?

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