Genesis

In November 2015, Hyundai announced that Genesis would become a distinct brand, focused exclusively on luxury vehicles. This marked a significant milestone for Hyundai, which sought to solidify its presence in the luxury car segment, a highly competitive market dominated by brands with long traditions of quality and prestige.

The Genesis brand was launched with an initial range of two models: the G80 sedan, which was essentially an updated version of the original Hyundai Genesis, and the larger G90 sedan. Since then, Genesis has expanded its lineup to include other sedans, SUVs, and coupes, aiming to offer quality, performance, and comfort comparable to its European and Japanese competitors, but often at more competitive prices.

Genesis has also distinguished itself with its unique design and cutting-edge technology, as well as a high level of customer service. The brand has received several accolades for the quality of its vehicles, affirming its status in the global automotive industry. In addition, Genesis aims to innovate in the fields of autonomous driving and environmentally friendly technologies, aligning its objectives with current trends in the automotive industry.