With Genesis, the Korean Premium Brand Settles in France
- Published on 12/02/2026 9:38
- Modified on 12/02/2026 9:38
Genesis officially announces its entry into France with a 100% electric range and a customer experience inspired by Korean hospitality.
Genesis, a premium automotive manufacturer founded in Seoul, South Korea in 2015, announces its official launch in the French market. Already established in several European countries, the brand continues its continental development with a strategy focused on service quality, electrification, and a strong stylistic identity. Its positioning is based on an approach inspired by the Korean concept of “Son-nim,” which views the customer as an honored guest and places the overall experience at the heart of the relationship with the brand.
The identity of Genesis revolves around the philosophy “Disruption, Refined,” a vision aimed at revisiting traditional codes of the premium segment by combining innovation, elegance, and attention to detail. This orientation is reflected both in vehicle design and in the sales and after-sales environment. The exhibition spaces, the services offered, and customer support are designed to provide a seamless and distinctive experience throughout the user journey.
Korean Philosophy
Design is another pillar of the brand through the philosophy “Athletic Elegance.” This approach aims to balance sportiness and refinement with sculpted lines, controlled proportions, and distinctive light signatures. Inside, the focus is on perceived quality, selected materials, and ergonomics, with clean interiors designed to prioritize comfort and technological readability.
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For its launch in France, Genesis introduces a range consisting exclusively of 100% electric models: the compact SUV GV60, the family SUV Electrified GV70, and the Electrified G80 sedan. The brand also plans for the gradual opening of showrooms, the deployment of a dedicated after-sales network, and the organization of road tests. This arrival is part of a broader European growth plan, supported by commitments in endurance motorsport and the future introduction of high-performance versions under the Magma label.
READ ALSO: Monsieur Le Mans baptized the Genesis X Gran Berlinetta
This page is translated from the original post "Avec Genesis, le Premium coréen s’installe en France" in French.
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