Yamaha Withdraws Its Bikes from Sale in North America

Yamaha warned its dealers that they will be withdrawing from the market, but not before leaving a little gift for their customers

The journey of Yamaha electric bikes in North America is over. The Japanese company sent a statement to its partners on the new continent to inform them of the end of their collaboration.

The reasons why the manufacturer wishes to withdraw are explained in a letter. “The combination of excess supply post-COVID across the bike industry, coupled with a significant slowdown in the market, has resulted in a particularly challenging business environment where it is extremely difficult to achieve a sustainable business model.”

We can add that Yamaha, a brand committed to selling quality products even at a higher price, has struggled to establish itself in the American market. A market dominated by models sold at significantly lower prices.

Yamaha Retires Gracefully

A positive point remains for the brand’s customers and even others. This withdrawal is accompanied by stock clearance and promotions. Also in the letter sent to partner stores, Yamaha reveals the conditions. “We will continue to support your dealership in selling your inventory by extending the current ‘Fan Promotion’ program where customers can receive discounts of up to 60% on their purchase of a new Yamaha electric bike. This ‘Fan Promotion’ will be available on all units sold retail with registered warranty until June 30, 2025.”

A nice farewell gift that is likely to prompt some customers to visit dealerships. Additionally, Yamaha will continue providing quality customer service under the manufacturer’s limited warranty. This warranty begins for a period of 5 years from the date of vehicle purchase.

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