When Eddie Jordanventured into electric biking!
This page is translated from the original post "Quand Eddie Jordan se lançait dans le vélo électrique !" in French.
- 20/03/2025 11:52
The Motorsport world is in mourning with the passing of Eddie Jordan. A look back at one of his most unexpected recent initiatives.
The world of Formula 1 has lost one of its most colorful characters. Eddie Jordan passed away on Thursday, March 20, at the age of 76, from a devastating cancer diagnosed less than a year ago. Eddie Jordan will be remembered by enthusiasts for founding and leading the Jordan Grand Prix team in 1991. Although modest at first, the team, born from a structure involved in F2, distinguished itself in its first year in Formula 1 with the stunning Jordan 191 single-seater, designed by Gary Anderson. It was behind the wheel of this car that Michael Schumacher made his F1 debut at the Spa-Francorchamps Grand Prix in August 1991.
After selling his team in 2005, Jordan remained very active on the circuits as a consultant. He also, as a shrewd businessman, diversified his investments and made some unexpected incursions into entirely different fields, including launching his own range of electric bicycles in late 2023. In partnership with D&D Electric, a British manufacturer, he introduced two bold and recognizable models with a bright yellow signature. These bikes are still available for purchase today.
The Jordan E-Bikes range includes two models: one with a step-through frame and another with a high frame, respectively designed for men and women. These urban bikes are equipped with a 250W Wuxi Truckrun motor and a 460Wh battery, offering a range between 60 and 90 km. Featuring an 8-speed Shimano transmission, mechanical disc brakes, and 45 mm tires on 700c rims, these bikes promise smooth and safe riding. Weighing 24 kg, they are among the sturdiest models on the market.
The Jordan E-Bikes, priced at £2,995, also aim to be philanthropic: a portion of the proceeds goes to the Amber Foundation, an organization supported by Eddie Jordan that helps young people in difficulty in the UK.
Eddie Jordan leaves behind this bold vision of mobility and an initiative that, even outside the racing circuits, bears his signature: passion and ambition. His passing today reminds us to honor not only a great figure in motorsport but also a philanthropist and surprisingly a visionary of alternative mobility.
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