Sharp Ventures into Electric Bicycles

Known for its televisions and other electronic products, the Japanese company Sharp is launching a new category beyond scooters.

Sharp is primarily a specialist in televisions, also selling sound systems or dehumidifiers. Less popular than Samsung, LG, or Sony, the Japanese company has never aimed to venture into mobility like its rivals—until 2022.

It started with micro-mobility by riding the wave of the explosion of the electric scooter market. Two models are quite simple in design, with 8.5 or 10-inch wheels and batteries of 238 Wh or 374 Wh. The 350 W brushless motor is the same on both models.

The Sharp E-Bike Milano

Sharp’s electric bike, the Milano, paves the way for a new era of urban mobility for the Japanese brand. With an elegant design, it features interesting specifications such as a carbon belt drive, an integrated color screen, and app tracking.

Thanks to its removable frame, it is easy to take the bike along for longer trips and to disassemble it during the off-season to save space.

• 250W motor
• Certified battery: 7 Ah 36 V
• Drive system: Gates® CDN™ Carbon belt
• Suggested rider height: 170-190 cm
• Maximum assisted speed: 25 km/h
• Gross weight: 23.6 kg
• Tires: 700C ×28C Kenda Tires, Presta Valves
• Five levels of riding assistance

An attractive technical sheet at a fairly premium price point:

• Matte Black (BK-RS08EB) – 2,799 euros
• Glossy Silver (BK-RS08ES) – 2,999 euros

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