Morocco, the new stage for Stellantis and AUTO24

Stellantis Group is strengthening its presence in a high-potential African market through AUTO24, a platform dedicated to used vehicles.

AUTO24.africa, an innovative platform in the used car sector, announced on Tuesday, September 26, its expansion into four new African markets: Morocco, Rwanda, Senegal, and South Africa. AUTO24 is a subsidiary of the Africar group, of which Stellantis is the majority shareholder. This expansion follows a notably successful start, initially launched in Côte d’Ivoire. It enables the platform to become the largest multi-brand used car retailer on the continent.

A market for Stellantis’ used vehicles

This investment marks a new cornerstone in Stellantis’ overall strategy, which aims to expand its mobility solutions portfolio and, of course, to provide new opportunities for its used car fleet. The African market, with nearly 50 million vehicles in circulation, is a major challenge for European manufacturers but also a key target for new Chinese players.

AUTO24 is ambitious

AUTO24.africa offers its customers a comprehensive range of services, including a five-day money-back policy if they change their minds, a six-month warranty, maintenance extending over 12 months, and one-year insurance on all marketed vehicles. The platform also provides financing options developed in close collaboration with various partners. These multiple benefits are a first in Africa.

In Africa and the Middle East, Stellantis is currently the third-largest automaker, with ambitions to become the market leader, selling over one million new vehicles annually by 2030.

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