Rolls-Royce Phantom, thriving centenary
- Published on 20/12/2025 14:06
The Rolls-Royce Phantom, a symbol of automotive luxury, will celebrate its 100th anniversary in 2025, marking a century of innovation, luxury, and history.
In 2025, Rolls-Royce Motor Cars will celebrate the centenary of the Phantom, the iconic sedan synonymous with automotive luxury, exceptional engineering, and timeless refinement. From the first “New Phantom” designed by Sir Henry Royce in 1925 to the contemporary models of the eighth generation, the Phantom remains the ultimate symbol of prestige cars and Rolls-Royce bespoke craftsmanship.
Throughout the year, the British brand has highlighted the historical figures and moments that have shaped the Phantom legend. Icons of music and the arts, such as Elvis Presley, Elton John, and Pharrell Williams, have helped strengthen the Phantom’s image as an iconic luxury car. Legendary anecdotes, such as Keith Moon’s Phantom in a swimming pool, have been revisited to recall the unique and extravagant character of this model.
The highlight of the centenary was the presentation of the Phantom Centenary Private Collection, limited to 25 units. Each model combines innovation and craftsmanship: iridescent two-tone bodywork, a Spirit of Ecstasy made of solid gold, a Starlight Headliner with 440,000 illuminated points, and 3D marquetry doors with gold leaf. These vehicles are true works of art, celebrating a century of luxury automotive history.
Ever More Personalized
Additionally, Rolls-Royce has completed unique Bespoke commissions, such as the Phantom Cherry Blossom in Japan or the Phantom Year of the Dragon in China, demonstrating the manufacturer’s ability to customize each Phantom according to the tastes and cultures of its clients.
The celebrations have taken place on all continents: from Goodwood and Villa d’Este to Pebble Beach, passing through Tokyo, Shanghai, and the Middle East. All generations of the Phantom were showcased, symbolizing the alliance of tradition and innovation in the luxury car market.
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As Rolls-Royce prepares for the future with the expansion of its Goodwood site dedicated to Bespoke, the Phantom remains the pinnacle of the brand’s craftsmanship, a symbol of prestige and a laboratory for innovations for the century to come.
READ ALSO: 119 Years Ago, Rolls-Royce Was Born
This page is translated from the original post "Rolls-Royce Phantom, fringante centenaire" in French.
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