How many Ferraris were sold in 2023?

Business is booming for the Italian manufacturer Ferrari, whose sales reached new heights in 2023.

Ferrari is doing well, thank you. With 13,663 cars delivered in 2023, the order book is full for several years. This figure sets a new record for the brand, with 442 cars more than in 2022. And as a symbol of its strong performance, on February 1, 2024, it was announced that Lewis Hamilton will race for the Scuderia starting in 2025. The stock price surged by 10% within minutes on the stock exchange.

We observe the rising momentum of the latest member of the family, the disruptive Purosangue SUV, which is very popular. The V6 and V8 range continues to attract with the 296 and SF90, while the very beautiful F8 has now been removed from the catalog. It is too soon to judge the new Roma Spider, whereas the California, now renamed Portofino M, is also approaching the end of its life cycle.

Worries Despite Everything?

The results are also fantastic, with revenue close to 6 billion euros (specifically 5.970 billion), and a net profit of 1.257 billion euros. In both cases, that represents an increase of +17.2% and +34%, respectively. For the first time in the brand’s history, Ferrari has generated over one billion euros in profit!

However, some signals suggest caution. Sales in China are down 4%. Maserati’s fragile health is also reflected in lower sales of combustion engines (-18%) compared to 2022.

Fortunately, the North American, European, African, and Middle Eastern markets are performing well. Ferrari even forecasts continued growth in 2024 with an expected revenue of 6.4 billion euros. Lastly, it should be noted that the first 100% electric Ferrari will be available by the end of 2025, which should further enhance the brand’s attractiveness in certain markets where internal combustion engines are being phased out (notably in China).

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