Volkswagen Gets Caught Up in Electric Buzz

Volkswagen presents the direction of its future models… solely for China. To better ignore Europe?

Struggling in Europe, Volkswagen continues resolutely with its “In China, for China” strategy to best meet the specific expectations of customers in the world’s largest automotive market. But does the VW headquarters know that they already have everything they need on site? And that their technology is far superior to what they are offering?

The ID. CODE concept car, unveiled this week for the world premiere at the Beijing Motor Show 2024, sketches the outlines of a future large electric SUV. The ID. CODE is also designed for Level 4 autonomous driving, already at a very advanced stage of development in the Middle Kingdom.

The Volkswagen ID. CODE boasts an attractive silhouette, both sharp and smooth, bridging a large sedan and a coupe SUV. The exterior of the model also serves as a projection surface for new-generation lighting and display systems assisted by AI. Honestly, it’s very successful—what a shame they didn’t do it earlier.

One last question remains. The Chinese market is the economic engine for many European manufacturers, including Volkswagen. The exoticism of the old continent appeals to Asian upper classes, but will this last? Is it relevant to focus efforts on an already saturated Chinese market? Wouldn’t it be better to bet on a comeback in a more protectionist Europe? Just putting this out there to spark debate.

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