Chinese Nio arrives in France
This page is translated from the original post "Le chinois Nio débarque en France" in French.

Like other Chinese brands such as BYD, the manufacturer is expected to enter the French market very soon with its electric cars.
Nio initially established itself in Norway, the country of electric cars, in 2021. Boasting immediate success, the manufacturer expanded at the end of 2022 to four new countries: Germany, the Netherlands, Denmark, and Sweden.
Opening to the West
According to data released by Eu-evs, Nio delivered 1,548 cars in Europe during the first three quarters of 2023. The best-seller remains the large ET7 sedan, with 600 units sold, followed by the compact ET5 sedan and the ET5T station wagon, with a T for Touring, at 500 units each. This is a drop in the bucket compared to the 15,641 cars sold in China in September alone, but the Chinese market is saturated, and Europe offers significant potential.

Why do many Chinese manufacturers prioritize these countries? Simply because they have a higher percentage of electric car sales than anywhere else in Europe. In Sweden, more than one in three cars is electric, compared to over 20% in Germany or Denmark. With generous purchase incentives, France has now caught up to some extent and is becoming attractive. In summary, France now deserves to welcome Nio.
Nio is sharpening its tools.
The French branch will be led by Nicolas Vincelot, who takes on the role of Managing Director. He joins France to oversee the subsidiary after spending three years at Nio’s headquarters in Shanghai. Demonstrating the company’s ambitions, he has opened offices near the National Assembly in the heart of Paris.
It is still early to determine which vehicles will be offered on the French market. Capable of competing with the Tesla Model 3—and therefore all the sedans in Europe—the ET5 and its wagon version are likely to be part of the lineup. It would be surprising if an urban compact was not offered, as this market, targeted among others by the New Renault R5, paradoxically remains one where it’s still possible to quickly establish a foothold and shine.
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