Low Prices Despite Bonus Loss at MG
This page is translated from the original post "Prix bas malgré la perte du bonus chez MG" in French.

The electric models of the Sino-British manufacturer MG all lost the valuable Ecological Bonus on December 15th.
The trio of major losers was known well before the official publication date of eligible vehicles. And these are three best-sellers of 2023: the Dacia Spring, the Tesla Model 3, and MG4 by MG. Certain that they did not meet the criteria for the benefit, MG did not even submit a file like many other manufacturers did to qualify for this aid scheme. This is also a way to make clear that in China, no one is fooled by this scheme designed to make local productions less desirable on the European market. In 2023, nearly 18% of electric cars sold this year came from China.
MG has not held back in recent weeks to encourage the public to buy an MG before the end of the ecological bonus. A major clearance sale including additional discounts of around 3,500 euros on its flagship models, for example bringing the price of the urban SUV ZS below 18,000 euros! MG does not communicate the results of the operation but the satisfaction is obvious.
The brand of the Chinese group SAIC now expects the electric vehicle market in France to decrease next year due to the tightening of the conditions for the ecological bonus, which its cars are now excluded from.
The rules have therefore changed, and what does MG plan to do to adapt? On the MG France website, there is no mention of the Bonus anymore but rather a highlight of models immediately available. And the volumes are significant with this morning 1743 MG4, 104 MG4 XPOWER, 383 MG ZS EV, 127 MG5, and 69 Marvel R, totaling nearly 2,500 cars ready to hit the road! Plenty to supply the French market generously. And pricing is at the bottom, as MG4s are still listed at less than 30,000 euros. We also know from a reliable source that many models were registered before December 15th to collect the bonus. Feel free to ask dealerships about this.
The message from MG is clear. From now on, pricing offers will adapt to demand. With or without the bonus, the vehicles are already very well positioned against the competition, and there is no urgency to launch new promotions. But if demand weakens at the beginning of 2024, the discount machine is sure to restart, similar to manufacturers such as Kia, which already offers a 5,000-euro subsidy until the end of the year on its Niro EV.
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