General Price Drop for the Toyota bZ4X

To counter the loss of the Ecological Bonus, Toyota is offering a series of significant discounts across the entire bZ4X range.

The bZ4X is Toyota’s first 100% electric model. It features the native e-TNGA electric platform that integrates the battery into the vehicle’s structure, providing optimal rigidity and a low center of gravity. With a 71.4 kWh lithium-ion battery, the bZ4X offers a WLTP range of 500 km in rear-wheel drive and 460 km in all-wheel drive 218 hp.

Disrupted in recent weeks by several scandals, and affected by the loss of the Ecological Bonus on this flagship model, Toyota is opting for an offensive strategy to relaunch itself in the French market, which has always favored the brand, notably thanks to the success of the Aygo and Aygo Cross Made in Valenciennes.

Starting February 1^st, Toyota France is lowering the prices of the entire bZ4X range. All versions of the 100% electric SUV benefit from a discount that peaks at €11,100 on the bZ4X Origin.

Furthermore, the metallic paint, which was previously an option costing €700, is now offered across the entire range. And to make the bZ4X even more accessible, the Pure Business trim is now available for private buyers and comes with an immediate discount of €10,000.

The new TTC prices of the Toyota bZ4X range:

• bZ4X Pure Business: €39,900
• bZ4X Origin 2WD: €43,900
• bZ4X Origin AWD: €46,900

And the Japanese manufacturer doesn’t stop there; for all bZ4X orders placed by March 31, 2024, Toyota offers an additional exceptional discount of €5,000, equivalent to the amount of the ecological bonus in 2023. The bZ4X Pure Business trim is thus available from €34,900.