Ford broadens the Capri and Explorer lineup!

Amid a somewhat confusing electric model lineup, Ford adjusts the prices of its electric SUVs with massive discounts.

The current electric range from Ford is confusing. Between the Capri and the Explorer, which seem to overlap, and the upcoming arrival of the electric Puma, further complicating the positioning of the two SUVs, the manufacturer’s strategy appears unclear. The significant price cuts announced today confirm Ford’s difficulties in convincing consumers in this segment.

Ford has decided to revise the prices of its Explorer and Capri 100% electric models starting from March 17, 2025. The Explorer’s price now drops to €39,990, down from €43,900, while the Capri is reduced to €42,490 from €46,400. This strategy aims to boost sales by making these models, both of which benefit from the Eco Bonus of €2,000 to €4,000, more accessible.

Ford restructures its range

In parallel, Ford announces a restructuring of its lineup and equipment for the 2025.75 model year, which will go into production on May 26, 2025. The main changes include the introduction of new trim levels Style and Select, replacing the existing Explorer trim. New option packs, such as Comfort and Comfort AGR, are also offered to improve ergonomics.

Other notable changes concern the Premium Red Lucid paint, which becomes the standard free color replacing Arctic Blue, and the B&O audio system, which is no longer included by default and becomes an optional feature on the Select and Premium Pack versions. The all-season tire option now costs €200 more and is compatible with the Premium Pack.

By making its electric SUVs more attractive in terms of price and equipment, Ford aims to boost sales. However, facing Tesla models at €40,000 and even cheaper BYD options, the task remains challenging.

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