BYD Seal, the electric sedan with no paid options
This page is translated from the original post "BYD Seal, la berline électrique sans option payante" in French.
- 03/12/2023 11:56
For cost rationalization and better understanding for the customer, the BYD Seal does not offer any customization options.
Breaking the norms. Tesla already helped greatly in simplifying thinking by reducing configuration assumptions for its cars to a minimum. There are multiple reasons for this: industrial rationalization, supply chains, costs… and delivery times. The Model 3 was then Tesla’s best-seller, but its Chinese production involved long months of shipping by boat from Asia.
By limiting configurations to paint color, wheels, some interior accessories, and others, the American manufacturer was sure to satisfy 95% of its customers. Today, BYD chooses to push the envelope even further: all six body colors are offered at no additional cost.
On board, no options are available except for the upholstery color: Tahitian blue or black. As for the wheels, only one model of 19 inches in diameter is offered.
To keep it simple, BYD wants the displayed price to be the final price. No unpleasant surprises or hesitations. This is also how it ensures that by January 2024, its sedan Seal priced at 46,990 euros can be sold with the ecological bonus of 5,000 euros. One question remains much more philosophical: should you choose a BYD Seal or a Tesla Model 3, equally relevant and 4,000 euros cheaper? The answer lies today in the question itself…
READ ALSO: Test of the BYD Seal, Tesla Model 3’s killer
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