BYD Acquires PSG!
- Published on 16/07/2026 16:40
- Modified on 16/07/2026 16:41
By becoming the official automotive partner of PSG until 2029, BYD gains exceptional global visibility.
The Chinese manufacturer BYD takes a new step in its conquest of the European market. The world’s number one in new energy vehicles becomes the official automotive partner of the Paris Saint-Germain until June 2029. A strategic partnership that offers BYD global visibility, while the Parisian club secures a new major sponsor and the handsome sum associated with it…
The agreement, concluded for three seasons, comes after a historic year for PSG, capped by a second consecutive victory in the Champions League. For BYD, this partnership represents a tremendous image leverage. By associating its name with one of the most popular football clubs in the world, the Chinese manufacturer aims to accelerate its recognition among the general public, particularly in Europe, where it is multiplying the launches of new electric and plug-in hybrid models.
BYD fine-tunes its offensive
Specifically, the partnership between BYD and PSG will manifest through a strong brand presence at Parc des Princes, international communication campaigns, exclusive content with the men’s and women’s teams, as well as numerous activities aimed at supporters. BYD and DENZA vehicles, the group’s premium brand, will also accompany the club’s travels and activities for the entire duration of the agreement.
For Paris Saint-Germain, this alliance once again confirms its attractiveness to major international companies. While the contract amount has not been disclosed, a global partnership of this scale certainly represents a significant source of revenue for the capital club, which continues to strengthen its portfolio of premium sponsors.
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Beyond its commercial aspect, this rapprochement illustrates BYD’s strategy to establish itself sustainably in the European automotive market. After heavily investing in sports and major international events, the Chinese manufacturer secures with PSG a global ambassador followed by hundreds of millions of supporters. A major marketing move that should enhance BYD’s visibility well beyond the electric car sector.
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This page is translated from the original post "BYD s’offre le PSG !" in French.
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