BYD Launches Eight New Models in Europe: The Chinese Offensive Continues

The Chinese group BYD will showcase eight new models aimed at the European market, distributed among the BYD, DENZA, and YANGWANG brands.

The Goodwood Festival of Speed 2026 will be the stage for a show of strength by BYD. The world’s leading manufacturer of electrified vehicles will present eight new models across its three brands – BYD, DENZA, and YANGWANG – confirming its accelerated development in Europe.

The premium brand DENZA will be the star of the event. It will unveil the new Z Coupe and Z Racing, two electric sports cars that embody the upscale shift of the Chinese manufacturer. The Z Coupe features a three-motor electric architecture capable of reaching 350 km/h while maintaining a 2+2 configuration suitable for daily use. The Z Racing pushes the concept further with enhanced aerodynamics and numerous carbon fiber elements.

BYD distributes its strengths among three brands

DENZA will also take advantage of Goodwood to present the BAO 5 for its European debut. This plug-in hybrid SUV combines a 2.0-liter turbocharged gasoline engine with three electric motors thanks to the DM-o technology, designed to deliver high performance both on-road and off-road. The festival will also mark the official launch of DENZA in the UK with the upcoming sales of the Z9GT and the D9 DM-i minivan.

The BYD brand will highlight two strategic models for Europe. The new DOLPHIN G DM-i aims to democratize plug-in hybrid technology in the city car segment, with an announced total range of 1,040 kilometers. The SHARK pickup will also make its European debut. Equipped with 435 hp, it claims a 0 to 100 km/h time of 5.7 seconds, up to 88 kilometers of electric range, and a towing capacity of 2.5 tons.

Finally, the luxury brand YANGWANG will showcase three iconic models: the U9 Xtreme hypercar, already noted for its speed records, the large U7 sedan, and the spectacular U8L SUV capable of temporarily floating on water.

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With a 2,016 m² stand spread over three levels, the largest ever installed at Goodwood, BYD intends to clearly display its ambitions. By multiplying innovations and simultaneously developing its three brands, the Chinese manufacturer confirms its desire to become a key player in the European automotive market, both in the mainstream models and in the premium and luxury segments.

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