After MG and BYD, watch out for the Chinese giant Chery!
- Published on 21/06/2026 16:45
- Modified on 21/06/2026 16:45
Already present with the brands Omoda and Jaecoo, the Chery group is strengthening its presence in France.
As Chinese manufacturers gain ground in Europe, the Chery group continues its deployment in the French market. Following the successes of MG and the rise of BYD, the Chinese automotive giant now aims to establish itself as a major player in the Chinese car sector in France.
Founded in 1997, Chery is among the largest automotive exporters in China. The group claims over 18 million vehicles sold worldwide and a presence in more than 120 countries. Since April 1, 2026, it has been marketing the brands Omoda and Jaecoo in France, with an already established network of 100 authorized dealers and repairers.
Chery’s Major Ambitions
To support this growth, Chery announces a partnership with Wisecom, a French company specializing in customer relations and business development. This collaboration is expected to enable the manufacturer to improve the handling of customer requests, prospect management, and the forwarding of contacts to its distribution network.
The challenge goes beyond mere vehicle sales. As demonstrated by MG and BYD in recent years, the success of Chinese brands in France also depends on their ability to build a strong network and offer customer service that meets European standards.
In this context, Wisecom will focus on two main areas: qualifying buying intentions and managing customer interactions. The system relies on a combination of artificial intelligence and human expertise to enhance commercial responsiveness and request follow-up.
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This strategy illustrates Chery’s ambitions in the French automotive market. As competition intensifies in the electric and hybrid vehicle sector, the Chinese manufacturer seeks to replicate in France the growth trajectory observed in other European markets.
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This page is translated from the original post "Après MG et BYD, attention au géant chinois Chery !" in French.
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