Alpine, the leading manufacturer, dives into NFTs

Alpine auctions five GTA Concepts, exclusively virtual concept cars.

Alpine is venturing into the realm of innovation. The French manufacturer becomes the very first automaker to release a concept car exclusively as an NFT: the Alpine GTA Concept, available in five different liveries.

But before detailing the appearance of this new vehicle imagined by the brand with the arrow-shaped A, an explanation is necessary. What is an NFT?

Behind this acronym lies the “non-fungible token,” a special type of cryptographic token that represents a digital object such as an image, a video, or a piece of art. In this case, we are talking about “crypto art,” meaning a work of art existing only in a virtual form.

The five Alpine GTA Concepts, although very realistic in their modeling, exist only in 3D. They are not intended to be developed for the real world. A pity, as their sportier-than-ever A110-inspired look is intriguing.

“We wanted to go further while providing an artistic platform for the designers of Alpine Cars, Alpine F1 Team, and supporting independent designers who love the brand,” explains Cédric Journel, Vice President of Sales & Marketing at Alpine. The result matches their talent, and the quality of the NFTs is exceptional.”

The liveries of the Alpine GTA Concepts were designed by Russian artist Arseny Kostromin. Livery 1 features the design of the A521 used by Esteban Ocon and Fernando Alonso in Formula 1. Livery 2 is a more futuristic interpretation of the stylized A, while the other versions incorporate historical elements (blue Alpine) or etymological references (GPS coordinates of Mont-Blanc).