Renault: A True Leader in the Electric Vehicle Market

The Renault brand maintains its mastery over the automotive market, with a 9% increase in sales compared to the first quarter of 2022.

Renault is experiencing a rapid development at the start of this year. The fields of electric vehicles (passenger cars), segment C, and commercial vehicles have seen very strong growth. The French brand thus consolidates its leading position in the European market compared to the first quarter of 2022.

Renault indeed announces that sales increased by 20% compared to the same period last year. A total of 231,125 units were sold. It is in France that the brand’s models performed best, with 87,878 units on French roads. Far behind France, Brazil ranks second as the buyer of the brand’s vehicles, with 26,298 units.

The Renault Megane E-Tech Electric, Renault Arkana, and the New Renault Austral are the most sold models of the brand in the first quarter of 2023. To what can we attribute this dazzling success of the diamond-shaped brand?

A market highly oriented towards electric

According to a barometer published by Avere-France, comparing market data between September 2021 and September 2022, electric vehicles are increasingly gaining ground in France.

This barometer considers electric vehicles and plug-in hybrid (PHEV). Under these conditions, the market for passenger electric vehicles (PV) increased by 32.3%. The market for utility vehicles (VU) soared by 49.6% in one year.

Renault has been able to capitalize on this market. Thus, the new Crossovers/SUVs released over the past year, namely the Renault Mégane, Renault Arkana, and the New Renault Austral, are now the leading models driving Renault into a new electric and hybrid era.

Indeed, Renault’s electric sales in the “C” segment of the automotive market (compact sedans) increased by 51% last year, reaching over 62,000 registrations. Renault reports sales of 18,500 for the Arkana and 22,400 for the New Austral since its launch.

In terms of utility vehicles, the brand with the diamond also benefits from a dominant market share. 68,848 utility vehicles were sold last year, notably thanks to the popularity of the Renault Kangoo, Trafic, and Master.

The Boulogne-Billancourt brand is doing well!

And for the future?

Renault has not finished with its electric transition. A new Renault Espace is expected to be renewed this year. It will cost €44,500 in its basic version. Some details have already been revealed on this subject, which you can read through this link.

Additionally, a new Trafic Van E-Tech utility vehicle is scheduled for release by the end of the year. This will delight professionals wishing to navigate increasingly restrictive cities regarding vehicle traffic legislation.

This promises a bright electric future for the brand, which is gaining new momentum with all these crossovers/SUVs and utility vehicles equipped with future technologies!