New Peugeot e-308: discover its outrageous price!

With a launch price, in a fully equipped First Edition finish, set at €48,000, the Peugeot e-308 isn’t even eligible for the €5,000 eco-bonus.

Let’s admit that the situation is quite ironic. Just a few days after Carlos Tavares explained that his products were cheaper than Tesla’s, Peugeot unveils its new e-308. A highly anticipated model with technical specifications that are ultimately strictly similar to the recent Peugeot e-2008 and Citroën ë-C4 and ë-C4X. Unfortunately, its launch price, in a fully equipped version with all the latest technologies from the Stellantis group called First Edition, is outrageous: €48,000. And if you buy it directly through the Peugeot online store, the stinginess goes so far as to “discount” it to €47,040. Even a mere €40 less than this threshold disqualifies it from the eco-bonus payable on any vehicle priced under €47,000. One has to seriously wonder if Peugeot is trying to sell it or not…

This price will obviously decrease in the coming weeks with the arrival of more modest finishes, but this launch price remains concerning nonetheless. Because the Peugeot e-308 is not a benchmark on the market despite its novelty label. With its 54 kWh battery and 115 kW (154 hp) electric motor, the French car promises up to 410 km of range in WLTP combined cycle. We are far from a Tesla Model 3 Rear-Wheel Drive listed at €41,990 (or €36,990 after bonus) with 200 kW (270 hp) and a theoretical range of 491 km. Even in terms of driving sensations, there is no contest: 0 to 100 km/h in 10.5 seconds for the e-308… versus 6.1 seconds for the Model 3.

What about the comparison with the current benchmark of compact electric vehicles on the market, the MG4? Even in its most complete trim, the “English” version is priced at €30,990 (after bonus). That’s €17,000 less than the Peugeot e-308. Let’s hope this realization prompts the marketing teams at the lion brand to think carefully…

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