A290_β: Alpine unveils its vision of electric sporty driving
This page is translated from the original post "A290_β : Alpine dévoile sa vision de la sportivité électrique" in French.
- 09/05/2023 22:43
The A290, Alpine’s future small electric sports car, is revealed in the ultra-sporty features of the show car A290_β (A290 “beta”).
The First Alpine of a New Era
The A290_β thus begins a new chapter in the exciting history of Alpine. Building on its heritage and sporting DNA, the brand is venturing into new segments, primarily the sporty city cars segment. Through its design, materials, and technologies, this show car demonstrates a new way to experience electric sportsmanship, offering emotions both for the driver and passengers. At a time when decarbonized mobility is becoming essential in the automotive sector, the Alpine A290_β is more than a show car; it embodies a strong and committed ambition for the brand, promoting sustainable sportiness.
A Name Evoking the Future
The choice of A290_β aligns with the overall naming strategy of the Alpine brand, with names starting with the letter “A,” followed by three digits. The number “2” corresponds to segment B, and “90” to the brand’s future “lifestyle” range. Finally, the Greek alphabet Bêta letter is used to signify an intermediate development phase before the official launch of the production car.
“The A290_β marks the beginning of a new era for Alpine, with the creation of the fully electric ‘Dream Garage’ starting in 2024. This urban show car redefines the codes of electric sportiness. Building on a strong heritage, the A290_β projects Alpine into the future to live daily the spirit of competition that has driven the brand since its inception.” Laurent Rossi, CEO of Alpine
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