MG Breaks Prices and Dreams of Megane!
This page is translated from the original post "MG casse les prix et les rêves de Megane !" in French.
- 10/10/2023 16:17
The French territory, long dedicated to domestic brands, has experienced a troubling shift in direction under the electric impulse of MG.
20,827 new MGs taken on the roads in France this year, representing a growth of 219.2% compared to the same period last year. As the cherry on the Fortune Cookie, 75% of the registrations made were by private individuals, a true indicator of the manufacturers’ health.
The Impressive Health of MG
MG thus ranks third among electric vehicle manufacturers. With 2,954 cars registered, nearly one in ten electric cars sold in France in September was an MG. These excellent results are, of course, largely due to the bold success of the MG4, which makes it into the Top 20 sales across all energy types with 1,990 registrations in September 2023. With a total of 12,000 cars sold since January 1, 2023, the MG4 surpasses the undisputed queen, Renault Megane E-Tech.
In the same month of September, only 1,370 Renault Megane E-Tech found new owners. Style, equipment, and of course price convinced buyers to make the switch to the Chinese brand. Has the aura still surrounding MG benefited this car? It’s possible, as this well-known European badge might give the impression of not having sold its soul to the Chinese devil.
Too tight a turn for Renault
Image is good, but ultimately the wallet is better. Entry-level, the MG4 is priced at 29,990 euros, a rate that can drop to 20,490 euros with the increased bonus and the conversion premium! Just unbeatable. For a well-equipped, well-motorized car with an autonomy of about 350 km thanks to its 54 kWh battery. The Renault Megane E-Tech starts at 38,000 euros. Meanwhile, the Volkswagen ID.3, third on the French podium, starts outright at 43,000 euros.
The new Ecological Bonus rules will definitely level this crazy market, as the MG4 will logically be excluded since it is produced in China. But even without support, the MG4 will be several hundred euros cheaper than a Megane with the maximum bonus. One might wonder if MG anticipated this long ago, something the Renault brand is only now beginning to realize…
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