Genesis Unveils Its New Gran Turismo Concept
This page is translated from the original post "Genesis présente son nouveau concept Gran Turismo" in French.
- 03/12/2023 9:33
Genesis, Hyundai’s luxury brand for the American market, has unveiled its next concept dedicated to the Gran Turismo game.
Genesis probably doesn’t ring a bell, and that’s normal. Similar to Lexus for Toyota or Infinity for Nissan, it is a premium brand launched by Hyundai initially targeting the North American market. The underlying idea was based on the belief that the United States would be sensitive only to luxury and not to new Asian players well-positioned on price.
A kind of Trojan horse that has worked perfectly – even worldwide – for Lexus. Less so for the other two whose sales remain quite confidential. This does not prevent Hyundai from stubbornly promoting Genesis by all means, starting with the world of video gaming.
With the concept Gran Berlinetta Vision Gran Turismo, the South Korean company presents a particularly attractive study quite different from the SUVs that form its core business.
This Genesis will be built at full scale and showcased during the upcoming world finals of the Gran Turismo game, in Barcelona (Spain) in January 2024. We will not delve into a detailed stylistic analysis, leaving each to express their taste… because it is only a study devoid of production constraints.
The technical sheet is more interesting in contrast and will appeal to players. The Gran Berlinetta will be powered by a turbo hybrid V6 mounted in a central front position. The combined power will reach 1071 horsepower (yes, yes), with the thermal V6 alone providing 870 horsepower at 10,000 rpm. That promises a beautiful sound… both synthetic and thrilling to drive.
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