Tesla Launches a Honestly Uninteresting Contest

To promote its charging network, Tesla is launching a worldwide contest purely for interest and lasting two months.

Tesla does not want to pay for advertising. The American manufacturer is caught in its old trap, where it claimed that purchasing advertising in magazines, on TV, or on the Internet was a sign of a commercial failure of its competitors. But now, Tesla has to accept it… Elon Musk is now investing on its own social network, X (formerly Twitter), arguing that it’s not really advertising. Semantic enthusiasts will judge…

The other trick is not to advertise, but to encourage others to do your marketing. By turning (or manipulating?) its customers into influencers. The Tesla community loves this relationship with technology and being “plugged in,” in every sense of the word. So, Musk and Tesla came up with an idea: launching a large global contest.

A money trap?

The idea is simple: the winners (note the plural in the post on X) will be those who have visited the most Supercharger charging sites by the end of March 2024. Duplicates of charging at the same station will not be counted.

No information about the prize, but it probably won’t cost Tesla much. We’re leaning towards lifetime vehicle charging on the Supercharger network… Similarly, according to rumors, Tesla might reward multiple drivers based on the density of the charging network between the United States, Europe, and China, especially in its main markets.

Beyond the fun, Tesla’s idea is to increase traffic to its charging networks, and thus generate more money. An astonishing idea at a time when frustration is increasing in the United States due to saturation at some Supercharger stations where wait times can exceed several hours.

And you, will you take up the challenge?

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