The baguette case, the “So Frenchy” accessory for the Renault R5
- Published on 03/03/2024 13:32
- Modified on 26/09/2025 6:17
Made in France can be a powerful marketing argument, especially if you play on clichés, like the baguette case of the new R5.
The beret and the baguette under the arm. All that’s missing are the striped shirt, the bicycle, and the liter of red wine, and the perfect postcard is complete. When considering possible accessories to enhance life onboard the future Renault R5 electric, marketing experts decided to reinforce the French touch. Besides the gear lever (behind the steering wheel) shaped like a lipstick case, the R5 now features a baguette holder. A world first!
Price for a bargain?
No more crumbs and flour on the passenger seat, there is now a dedicated case. French industry is saved. Humour, of course.
The marketing stunt is completely successful, since it boosts even further the discussion around the new R5. This case is made of wicker, but it’s not certain that crumbs won’t pass through the links and ultimately end up on the carpet. At least, it will make people smile.
Remaining to be seen is its price and the ideas it will inspire across the Renault range, but also among competitors. Who said electric cars are boring and without charm?
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This page is translated from the original post "L’étui à baguette, l’accessoire “So frenchy” de la Renault R5" in French.
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