Roole, the First French Automobile Club, Becomes a Mission-Driven Company

Roole has been offering solidarity mobility services for several years through its Impact Hub and Foundation.

Founded in 1982, Roole is the first automobile club in France with 1,400,000 members. Roole offers theft protection services and additional guarantees beyond the main car insurance. The commitment to making mobility simple, sustainable, and relationship-building is enshrined in the company’s statutes and is reflected in the development of services that meet the daily needs of motorists in France. An independent mission committee will ensure the proper execution of these missions.

Sustainable and Solidarity Mobility 

Roole aims to embody a new model of a company committed to sustainable and inclusive mobility. The company has also set itself the mission of removing barriers to mobility for the most vulnerable populations. To this end, the company has developed solidarity services to obtain a driving license, buy, or rent a car.

Roole, which has more than 320 employees, has placed humans at the heart of the company’s projects to promote a balance between professional and personal life and well-being at work. This intention is reflected in numerous initiatives aimed at employees on a daily basis and is further highlighted by the “Great Place To Work” certification (6th place in its category in 2024) and obtaining the HappyIndex@AtWork Label in 2021.

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