Kia Surprises with Artistic Camouflage

Kia has called upon artist Richard Boyd-Dunlop to conceal the silhouette of the new Kia Tasman until its official presentation.

This initiative by Kia deserves recognition as it puts a serious dent in a bad habit among manufacturers. They have taken to presenting their new models several weeks, or even months, before their official unveiling. It’s a clever way to generate interest and create anticipation, and certainly a good method for fishing up some articles and publicity at a lower cost.

But there’s no question about revealing the model before its unveiling… that would be foolish, admit it. So the trend now is to dress the models in camouflage outfits to mask their general lines. Since it’s a matter of camouflaging, one might as well do it elegantly. Kia has introduced a camouflage directly inspired by Australia for its new pickup, the Tasman. This name pays tribute to the wild beauty and pioneering spirit of Tasmania, an island located at the southernmost tip of Australia.

Developed in collaboration with Richard Boyd-Dunlop, a renowned artist from Australia and New Zealand, around the theme of “The Path Never Taken”, this camouflage is influenced by the wild beauty of Australian landscapes. The design symbolizes a journey along the Australian coasts and into the heart of the outback. It draws inspiration from the adventures of Richard Boyd-Dunlop, who hitchhiked across Australia in the back of pickups.

The Tasman, which is set to launch in 2025, marks Kia’s entry into the C-segment of pickups. Our advice to Kia: do a special edition with this wrap!