Ford Capri: Towards Its Ban in Italy?
After the Alfa Romeo Milano was banned by Italy, as it is not produced on its territory, the new Ford Capri seems to be at risk.
A quick reminder of the facts: the Alfa Romeo Milano, unveiled in 2024, was forced to change its name due to Italian legislation. The Italian government prohibited the use of the name “Milano” because the car will be manufactured in Poland, which violates an Italian law from 2003. This law prohibits using Italian names for products that are not made in Italy, to avoid misleading consumers about the product’s origin.
As a result, Alfa Romeo renamed the vehicle “Junior.” This change aims to avoid any confusion and comply with the legal requirements of the Italian government. The decision was made despite the fact that the name “Milano” was chosen to pay tribute to the city where Alfa Romeo was founded in 1910.
Is it the turn of the Ford Capri?
On Wednesday, July 10, 2024, to everyone’s surprise, Ford resurrected the Capri in the form of a stylish coupe SUV, albeit very far from the historical coupe. However, shortly thereafter, Italy began to express doubts about the likelihood of seeing this vehicle sold on its territory. When similar doubts were raised about the Alfa Romeo Milano, a ban quickly followed. And we were talking about an Italian manufacturer. So, Ford…
The new Ford Capri, named after the eponymous Italian island, will be manufactured in Cologne, Germany. Everything suggests that there will soon be issues with Italy. Will Ford change the name of its SUV or will it give up selling the Capri there? Stay tuned!
This page is translated from the original post "Ford Capri : vers son interdiction en Italie ?" in French.
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