A good boost during the little juice at Starbucks
This page is translated from the original post "Un bon coup de jus pendant le petit jus chez Starbucks" in French.
- 23/07/2024 18:29
Starbucks announced today a strategic collaboration with Mercedes to electrify its cafes in the United States.
We recently stated that charging electric vehicles could be a boon for traditional commerce, and a giant like Starbucks is not exempt from this vision. This initiative from the world’s leading coffee brand clearly shows that today every break can be used to facilitate electric mobility. Whether it’s the time spent shopping or enjoying a Caramel Macchiato with 3 or 4 unexpected extras or a simple counter coffee, the famous little juice à la française.
Giving more than one takes according to Starbucks
One should not be naive. Starbucks’ approach goes far beyond the purely practical aspect and the commercial advantage of having charging stations near consumption locations. All of Starbucks’ communication is based on the environmental promise of giving more to the planet than we take. It’s not easy when millions of more or less recyclable cups are released into nature every day… So what a wonderful image today in the United States of these Starbucks customers who can enjoy their favorite drink while charging their beautiful emission-free vehicles at over 1,000 company-approved and operated stores that have access to electric vehicle charging stations nearby. It’s a wonderful world.
In partnership with Mercedes, Starbucks is therefore continuing to expand its own electric vehicle charging network to an additional 100 stores. These will be Alpitronic Hypercharger 400s equipped with NACS connectors, the Tesla standard that is on track to become the sole reference across the Atlantic. But no worries, these chargers can be equipped with CCS2 cables, which are well-established in Europe, and Starbucks’ initiative has a strong chance of winning over the old continent.
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