Rivian Opens the Gas Station of Our Dreams!
This page is translated from the original post "Rivian ouvre la station-service de nos rêves !" in French.
- 15/12/2024 15:02
The first Rivian charging station for all electric vehicles opens its doors in Joshua Tree.
When the American manufacturer Rivian announced a few years ago that it would build a network of fast charging stations under its own brand, Rivian Adventure Network, many wondered how it could do better than Tesla. The first of these charging sites near Joshua Tree in California gives us the answer. No race in technology, certainly lost in advance, against Tesla. Rivian made the wise choice to leave the tech to Elon Musk and focus on user well-being.
Rivian adopted a unique approach in selecting the sites for its charging stations. The young manufacturer targets a modern, trend-savvy audience fond of outdoor experiences. Thus, its Adventure Network chargers are located close to sites known for their rich activities. Simultaneously, Rivian will open a similar site in Groveland, California, near Yosemite National Park. Customers can then enjoy outdoor activities in nature while their beloved vehicles recharge with 100% renewable energy, naturally. In addition to chargers, there is a lounge where drivers can relax after their outing, read from the rich library, and do some nature shopping. Of course, everything is available, including Rivian products. With a captive audience well identified, why not?
The Joshua Tree site received no public funding, but Rivian has made it a showcase, which has helped secure new contracts, this time with grants, in Texas, Colorado, Illinois, Montana, Pennsylvania, Michigan, and New York.
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