Here is the Jaguar Type 00 in Parisian style
- 17/12/2024 11:33
Jaguar has pulled off an incredible marketing stunt with its new identity and the Type 00, and it doesn’t plan to stop there!
After Rhodon Rose and Inception Silver Blue, Jaguar has introduced a third unprecedented hue. Inspired by Miami for the Rose and London for the blue, it has now turned to our beautiful French capital! Introducing Parisian Gold. The Type 00, being just a design exercise, will still need some time before it hits the roads, but the manufacturer has seized a good opportunity, and this trend does not seem to be drying up.
Beyond this design exercise, Jaguar has primarily unveiled its new brand identity, inspired by modernism and innovation while ensuring homage to its heritage. On this point, we might have some reservations, as risking to seem outdated, there probably was a better way to pay tribute to the style and elegance dear to the feline brand. But let’s admit that evolving is necessary to survive. The new logo is based on the work of Malcolm Sayer, famous designer of Jaguar Types C, D, and E, and adopts a geometric, symmetrical, and minimalist shape for visual harmony.
The “Leaper,” the brand’s iconic symbol, continues to embody the authenticity and visionary spirit of Jaguar. The new monogram replaces the “Growler” and features the letters “j” and “r” in opposition, symbolizing a unique approach to conventions and entry into the electric era.
The striped lines, called Strikethrough, add a bold and recognizable linear graphic. Finally, the new flamboyant colors, presented with texture or movement, embed Jaguar’s identity in a dynamic and artistic visual universe.
This page is translated from the original post "Voici la Jaguar Type 00 en robe parisienne" in French.
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