Store Your PS5 Controllers—Sony Shows Off a Real Car
This page is translated from the original post "Rangez vos manettes de PS5, Sony présente une vraie voiture" in French.
- 07/01/2025 11:07
From virtual to real, the Afeela, the first model resulting from the partnership between Sony and Honda, is finally ready to enter production.
While nothing prevents you from visiting the dedicated site for Sony and Honda’s Afeela, you’ll need to be patient to order one, as initially, it will only be sold in California.
After five years of development, the Afeela, the product of this fully Japanese collaboration, is now available for pre-order. To mark the opening of CES in Las Vegas today, Sony Honda Mobility announced the prices and pre-order details for the Afeela 1. Two versions are offered: the Afeela 1 Origin at 89,900 dollars and the Afeela 1 Signature at 102,900 dollars. These prices include a three-year subscription to onboard features, such as Level 2 driving assistance and an AI-powered personal assistant.
Pre-orders are now open, but limited to California residents, with a refundable deposit of 200 dollars. No details have been given about potential sales in other US states, let alone Europe.
In terms of performance, the Afeela offers an estimated range of 480 km according to American EPA standards, quite close to our European WLTP standards. Since it is being marketed in the US, it will naturally be compatible with the Tesla Supercharger network. Echoing the concept of the Ford Model T from the 1920s, you can choose any color you want as long as it’s black “Core Black,” the only color available at launch. The Signature version will be available in 2026, while the Origin will arrive in 2027.
The prototype presented today, described as “almost final” by Yasuhide Mizuno, CEO of Sony Honda Mobility, features a design blending influences from Audi, Tesla, and Lucid, with short overhangs and a long wheelbase. What’s most striking are the protrusions all over the body to house no fewer than 40 sensors and cameras for semi-autonomous driving and augmented reality. Honestly, it’s not very pretty, but it certainly makes an impression.
Sony and Honda, with the Afeela, aim to carve out a place among luxury electric vehicle makers. A purposeful pricing and technological positioning.
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