Mercedes Buries the Michelin Card and Guide!

Artificial intelligence will take an increasingly prominent role in our lives, in various forms. Mercedes is making it a travel guide.

“Hey MBUX, suggest a unique culinary experience on the road!” That’s the kind of phrase you’ll soon be able to whisper to your beloved Mercedes. The German brand and Google Cloud announce a new step in their partnership, with an MBUX assistant powered by AI and Google Maps data. Are you lost in an unknown city? No worries, this 2025 version of the assistant will respond like an overly equipped tour guide.

Behind this magic lies Google Cloud’s automotive AI agent, driven by Gemini models on Vertex AI. Translation for non-techies: it’s a super-intelligent assistant specially designed for automobiles. And that’s not all: thanks to Google Maps Platform, MBUX will have access to an impressive database of 250 million locations, with daily updates nearing 100 million. In simple terms, you’ll know everything — from the location of the best local restaurant to the weather at the parking lot… well, maybe not that, but almost.

Imagine: you ask MBUX where the star chef in the area is located. The assistant responds, recommends the signature dish, and elegantly displays all this on the vehicle’s screen. And if you have a follow-up question, no need to repeat — it remembers! Yes, MBUX is becoming a true chatty and knowledgeable co-pilot.

This innovation first arrives on the Mercedes-Benz CLA, equipped with the brand new MB.OS system. The exact date? Mystery. But one thing’s for sure — other models will follow. So, dear drivers, get ready to chat with your car as if it were your best friend, or almost. And if MBUX begins managing your weekend plans better than you do, don’t be jealous: it’s just AI… but in luxury version.

READ ALSO: Chinese cars banned on American soil!