Ford disappoints with its €179 per month offer on Puma Gen-E

An attractive offer on paper, but a quick visit to the Ford France website is necessary to understand the exact conditions.

The Ford Puma Gen-E presents some strong assets that could make it appealing to a clientele seeking versatility and modernization. A well-made small urban crossover, it has established itself in Europe thanks to a dynamic and modern design that quickly found its audience. From entry-level versions to sporty variants, it has been adapted in many ways, but it lacked an electric version—until now with the Gen-E.

Without revolutionizing the electric car world, the Puma Gen-E offers more than decent performance. Its electric motor allows acceleration from 0 to 100 km/h in 8 seconds and provides a range of up to 376 km on a full cycle WLTP, or up to 523 km in urban use. The average consumption is announced at 13.1 kWh/100 km, making it one of the most economical vehicles on the market, and a rapid 100 kW charging allows going from 10% to 80% charge in 23 minutes, providing 124 km of range in just 10 minutes. All the essentials for daily use with peace of mind and some long trips without constantly watching the clock.

The interior space is where the Puma Gen-E truly stands out, with increased cargo capacity. The trunk reaches 523 liters under the parcel shelf and 574 liters up to the roof, surpassing the thermal version. A 43-liter front trunk, made possible by the absence of a thermal engine, allows storing accessories or the charging cable, bringing the total storage volume to 566 liters—much better than many larger vehicles.

The exterior design retains the sporty spirit of the Puma EcoBoost, with modifications to improve aerodynamics. A new “shield” shape grille, inspired by the Mustang Mach-E, along with a rear spoiler and specific wheels, differentiate it—potentially surprising in a good way if the pricing follows.

A marketing stunt more than a game changer

Unfortunately, the pricing offer spoils the overall impression. Ford offers a 48-month/40,000 km Long-Term Rental (LTR) with an initial payment of €7,990, reduced to €3,990 after a €4,000 ecological bonus. This is followed by 47 monthly payments of €179. However, this scheme is unconvincing: the duration is too long and the initial contribution excessively high for a car priced at €32,490. Worse still, for most customers, the ecological bonus will only be €2,000, making this proposal less attractive. In conclusion, while the Puma Gen-E demonstrates strong technical and practical qualities, its very disappointing commercial offer is likely to discourage many potential buyers.