We must acknowledge that Citroën really makes great ads (+videos)

One can think what one wants of the brand with the chevrons, but when it comes to advertising, Citroën never fails to surprise.

Advertising is in Citroën’s DNA. Whether it’s organizing legendary raids like the Yellow and Black Cruises or prominently displaying the brand’s name on the Eiffel Tower 100 years ago, André Citroën had a visionary spirit that has since been sustained. Later, the AX climbed the Great Wall of China, the Visa jumped from an aircraft carrier, and the C4 turned into a dancing robot…

After the French Revolution reinterpreted for the Citroën Ë-C3, the French brand once again demonstrates its talent for captivating and entertaining with two spectacular campaigns that combine humor, emotion, and innovation. A look at these two creations that confirm Citroën as a major player in the art of communication.

In its new campaign titled “The Comfort Hunt is On!”, Citroën takes us on a whimsical adventure in the great outdoors. The protagonist? The C3 Aircross, an SUV that can accommodate up to seven passengers in exceptional comfort, thanks to its Advanced Comfort seats. But this time, it’s not families fighting to get into the vehicle, but… a gang of wild bears!

With special effects by the German studio b-Epic, the digital bears come to life in an incredibly realistic manner while showcasing a humorous personality. The campaign also features four humorous videos starring increasingly inventive bears.

On land and beyond…

In a completely different register, Citroën offers a journey between science fiction and emotion with a campaign for the ë-C4. This short film directed by Gary Freedman tells the story of an unlikely friendship between a young woman and an alien named Mike. While the latter seeks to return to his spaceship, he succumbs to the revolutionary comfort of the ë-C4 and decides… to stay on Earth.

This production, worthy of great science fiction films, combines impressive special effects with emotional storytelling. Launched in February, the campaign spans multiple platforms with engaging digital content, where Mike even interacts in Citroën dealerships.

So let’s take a moment to pause, stop comparing prices, mechanics, and finishes, and enjoy these welcome… and free diversions!