Giorgio Armani receives his Fiat 500s

The Giorgio Armani empire extends far beyond the clothing that made it famous. Here is a development on four wheels.

On the occasion of Milan Fashion Week, John Elkann, Stellantis President, and Olivier François, CEO of Fiat, presented Giorgio Armani, the legendary Italian designer, with the first two units of the Fiat “500e Giorgio Armani Collector’s Edition.” Produced at the Mirafiori factory in Turin, these vehicles mark a prestigious collaboration between two great Italian icons.

Giorgio Armani, born July 11, 1934, in Piacenza, founded Maison Armani in 1975. His style combines clean and timeless lines, criteria that fit quite well with the modern reinterpretation of the famous Fiat 500. He has left his mark on the fashion industry and expanded his influence into design, hospitality, and now automotive.

This special edition exemplifies, according to Fiat, the perfect alliance between electrification and high fashion. Unveiled during the celebrations of Fiat’s 125th anniversary and Armani’s 90th birthday, this car aims to be a true rolling work of art. However, this fusion of luxury and technology comes at a price: €41,500. An impressive sum for a compact electric city car.

Unique Design for a Limited Edition

The Fiat 500e Giorgio Armani stands out with two exclusive shades, a dark metallic green and a sophisticated “Greige” ceramic. These elegant hues are accentuated by rims bearing the Armani logo. The interior exudes refinement with a laser-engraved wooden dashboard and seats adorned with traditional motifs.

In terms of equipment, this limited edition features Full LED headlights, a premium JBL sound system, and the latest assisted driving technologies. With a remarkable range of 320 km, it combines performance and elegance in the electric mobility universe.

To accompany this launch, Fiat unveiled the “Ovation” campaign, shot in the deserted streets of Milan. The slogan, perfectly chosen, proclaims “Don’t drive it, wear it”. An invitation to see this car as a piece of haute couture, not just a vehicle. At this price, it’s better not to let it gather dust in a garage.

This official presentation coincides with the model’s arrival at dealerships and pays tribute to Giorgio Armani, celebrating a shared vision of elegance and innovation.