After F1, Le Mans, and MotoGP, Alpine ventures into Padel

Alpine continues its frenetic diversification with Padel. The brand with the arrowed A is definitely a communication glutton!

First of all, do you know how many manufacturers are involved in competition in Formula 1, the World Endurance Championship, the 24 Hours of Le Mans, and MotoGP? To our knowledge, and we have taken care to search thoroughly, there is only one, it is French, and it sells only two models. Welcome to the wonderful world of Alpine.

So, we will have to get used to it; by 2025, we will see Alpine everywhere! On the roads, of course, with the A110, A290, and A390, but also on more unexpected platforms. Renault has the R5 Roland Garros, Alpine prefers Padel. Dynamic and trendy, this sport brings together a young and passionate community, offering a beautiful media showcase. Alpine would be wrong not to take advantage of it!

Roland-Garros in the spotlight

Starting in 2025, the prestigious Padel tournament organized at Roland-Garros, one of the major events on the international circuit, will proudly bear the name Alpine Paris Major Premier Padel. From September 8 to 14, this title partnership will mark a new step in the commitment of the French brand, which has already invested in this sport in recent years.

This partnership fits into a dual objective strategy: to strengthen Alpine’s visibility on a European scale while offering a premium experience to spectators, mirroring what the brand offers in motorsport. Alpine does not just lend its name to the tournament; it also supports the stars of the circuit, such as Arturo Coello, the world number one, as well as Alejandra Salazar and Fernando Belasteguin.

But the tournament is not just a simple competition. The Alpine Paris Major promises a festive and friendly atmosphere, allowing the public to (re)discover the Roland-Garros Stadium in a new light, whether during the day or in the evening. Ultimately, just as the partnership between Alpine and the MotoGP team Prima Pramac surprised us, this time the French brand is right to bet on a popular sport that is booming and, above all, distant from its mechanical universe. A chance to write beautiful stories, but care should be taken not to forget those of the asphalt.