With Jeep, it really goes in every direction!

The new Jeep Compass experiences a chaotic start to its career, balancing cutting-edge aerodynamics, off-road capabilities, and existential introspection.

At Jeep, it’s a time of questioning. The kind of moment when one looks in the rearview mirror and wonders, “But who am I, really?” Because between historical toughness, off-road adventure, environmental commitments, aerodynamic elegance, and technological aspirations, the new Compass gives the impression that it wants to tick all the boxes of the 2025 automotive trends checklist. Even if it risks losing its way.

Take its look, for example. The Compass remains sturdy and robust, ready to tackle anything in its path. But today, it is also designed to slice through the air like an arrow. Its slogan? “She’s like the wind.” Really. Not a commercial for an Italian roadster, but indeed a Jeep. With a drag coefficient below 0.29, active grille shutters, a smooth underbody, and optimized angles to caress the breeze. Yes, at Jeep, they now talk about aerodynamic drag even before discussing off-road capability.

A Jeep for whom… why?

But don’t laugh too quickly. In this world where charging stations dictate the rhythm of escape, maximizing range becomes a form of courage. The new 100% electric Compass promises up to 650 km, while its hybrid versions (including the 4xe) also don an aerodynamic dress to consume less, pollute less, and charge less often.

And yet, the Jeep gene has not disappeared. The 4xe version continues to cultivate the adventurous DNA with a raised suspension, well-designed approach angles, modular bumpers, and tires suited for rough terrains. The interior is matching its character: rubber mats, durable fabrics, easy-to-clean seating, clever storage, and even a matte anti-reflective sticker on the hood for trips in the blazing sun.

So, who is this Compass aimed at? City dwellers in search of adventure? Stylish hikers? Pragmatic eco-friends? Disoriented Jeep fans? Perhaps a bit of all of this at once. But by trying to be everything for everyone, the Compass risks losing itself along the way.

Come on Jeep, take a deep breath, refocus. And remind us why we loved you.

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