The Pink Cadillacs Set Off for a Tour de France
This page is translated from the original post "Les Cadillac roses repartent pour un Tour de France" in French.
- 08/07/2025 13:11
On the occasion of the 2025 Tour de France, Cadillac is strengthening its presence on the roads by renewing and expanding its partnership with the EF Pro Cycling team.
This second chapter marks a strategic commitment from Cadillac until 2026, with increased visibility for the American brand and its all-electric large SUV, the LYRIQ.
After a notable first year, particularly thanks to Richard Carapaz’s victory on the 17th stage of the 2024 Tour and his polka dot jersey, Cadillac confirms its commitment. In 2025, the LYRIQ will once again accompany the riders of the EF Education-EasyPost and EF Education-Oatly teams in nearly 100 races around the world, including the Tour de France, where it will serve as a support vehicle and mobile command center.
A showcase for the LYRIQ
This partnership aims to combine sports performance and energy transition. By adopting a 100% electric vehicle in a race known for its difficulty, EF Pro Cycling intends to demonstrate that new technologies can meet the logistical and operational demands of professional cycling. According to the team, the LYRIQ provides a calm space for strategy, essential logistical support, and range suitable for long stages.
Beyond sports, Cadillac is also developing its brand image in Europe. Events will take place at the Cadillac City Store in Paris, particularly to celebrate the arrival of the Tour. This immersive space will serve as a showcase for the brand and a meeting point for enthusiasts.
This partnership relies on shared values: boldness, innovation, and a desire to stand out. Visibility on jerseys, increased media presence and on the roads, as well as involvement in cycling culture: Cadillac and EF Pro Cycling thus aim to associate electric mobility, performance, and lifestyle.
With this alliance, Cadillac continues its strategy to conquer the European market by relying on a popular and demanding sports platform, in a spirit of modernity and sustainable mobility.
READ ALSO: Skoda embarks on a 22nd Tour de France
We also suggestthese articles:
Also read
