Nissan Even Copies Renault’s Prices!

This page is translated from the original post "Nissan copie même les tarifs de Renault !" in French.

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Nissan Micra

We already know that the 2025 Nissan Micra is a barely disguised Renault 5. But it takes mimicry all the way to its pricing.

The new generation of Nissan Micra is gradually revealing itself, and one thing is now clear. Behind its design by Nissan Design Europe, there is indeed a Renault 5 hiding. Technology, batteries, motors, production location… the two models share almost everything.

Basing itself on the AmpR Small platform, developed by Renault for its electric city cars, the Micra benefits from the know-how of its historical partner while sporting a slightly more subdued style than that of the Renault 5. This visual identity specific to Nissan does not, however, hide the obvious technical kinship between the two models.

Two battery options of 40 kWh or 52 kWh are offered, just like on the Renault, with a range that can exceed 400 km for the latter. The entry-level model, particularly awaited, combines a 95 hp motor with the smaller battery, offering a claimed range of about 300 km. This choice aims to make the electric city car more accessible in a market where price remains a major barrier.

Is the Micra just a copy-paste of the R5?

Production will also be shared between the two brands. The Micra will be assembled in Douai, at the ElectriCity plant of the Renault group, alongside the Renault 5. This allows Nissan to benefit from substantial economies of scale while supporting electric reindustrialization in France… and especially to benefit from the new CEE Bonus!

On the pricing side, a slightly Premium positioning for the Nissan was anticipated to differentiate it from the French model. The pricing structure revealed today confirms that this is absolutely not the case, as the prices are virtually the same down to the euro.

First of all, there is no 95 hp and 40 kWh battery version at Nissan. We start directly at the 120 hp / 40 kWh level with an Engage version priced at 28,000 euros, while the equivalent R5 in Evolution trim is at 27,990 euros. The same goes for the Micra Advance at 30,000 euros compared to 29,990 euros for the R5 Techno. With just a 10 euro difference, it truly comes down to personal preference, wouldn’t you agree!

Finally, for the dynamic 150 hp / 52 kWh version, the price is 33,500 euros for the Micra Advance and 33,490 euros for the R5 Techno. Only the Micra in Evolve trim does not have a direct equivalent at Renault, sitting precisely between the Iconic Cinq and Roland Garros trims.

It appears that Renault did not give Micra much leeway in establishing its pricing structure with this small humiliation of the round figure that forces all Micras to be priced higher than their equivalent at Renault. But ultimately, seeing a car offered at a price devoid of that old marketing trick of “9.99” is quite reassuring, and just for that, we award Nissan the jury’s commendation!

ALSO READ: Did Renault sabotage Alpine by giving the R5 to Nissan?

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