Luxury and Popcorn in the New Mercedes?
This page is translated from the original post "Luxe et Pop-Corn dans les nouvelles Mercedes ?" in French.
- 20/08/2025 13:35
Mercedes is no longer just about dreaming with its luxury cars; the brand wants to transform every journey into a source of entertainment.
With the Vision V, showcased in Los Angeles before making waves at the Pebble Beach Automotive Week 2025, the German star imagines the limousine of the future… designed as a rolling lounge.
The concept car focuses entirely on comfort and immersion. Its “Private Lounge” features a 65-inch 4K home cinema screen that magically retracts from the floor, equipped with Dolby Vision technology for stunning images. As for the sound? No less than 42 speakers, some directly integrated into the seats, vibrate the music right into the passengers’ backs. Seven projectors and even the side windows become screens, creating a 360-degree digital cocoon.
Even Karaoke!
Two new features make their debut: a revamped karaoke function to appeal to the American audience, and even more stunning image quality thanks to HDR Dolby Vision. With a gesture on the central touchpad, the screen rises from a leather Nappa console adorned with wood veneer, isolating the passengers from the cockpit. A true mobile bubble that can transform on demand into a screening room, game space, office, or even a relaxation oasis.
After its world premiere in Shanghai, the Vision V has already stopped in Dubai and then Los Angeles, before arriving at the Mercedes-Benz Star Lounge at Pebble Beach, the meeting place for car enthusiasts where refinement reigns. It is there that Mercedes provided a glimpse into the future with a new generation of “Grand Limousines.” The VLE, expected as early as 2026, will target discerning families and VIP shuttles, while the VLS will represent the absolute pinnacle of luxury. Both will rest on a novel architecture, far from the image of a mere utility van.
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At Pebble Beach, the Vision V perfectly found its audience among collectors and lovers of extreme comfort. Mercedes promises not only luxury cars anymore; the brand aims to sell a complete experience where every journey becomes a moment to live, giant screen and playlist included.
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